Daniel Yomtobian Said That Companies Needed Responsible Brand Campaigns During the Pandemic

The recent pandemic stands as one of the most disruptive events in modern history, reshaping the world in ways few could have foreseen. Beyond its profound personal impact, it has destabilized national economies and forced businesses to reassess their strategies in preparation for a post-pandemic era where the concept of “normal” has been redefined, observes Daniel Yomtobian, a distinguished entrepreneur and digital media expert. “Faced with an unprecedented public health crisis, companies quickly realized that adapting required more than just cutting ad budgets or modifying campaign strategies. Advertising is no longer solely about customer acquisition or product promotion. Now, more than ever, brands must educate and inspire by prioritizing messaging that is authentic, relevant, and empathetic. With 89% of consumers stating they plan to maintain new habits and behaviors formed during the pandemic, businesses that foster a positive impact and contribute to the greater good will ultimately thrive in the evolving marketplace,” Daniel Yomtobian explains.

To their credit, most of the world’s biggest corporations and countless smaller ones have pitched in to fight the virus, donating to various healthcare funds, deploying resources in new ways, offering free products or services, or supporting their employees and communities through different initiatives. However, brands of all sizes can and should support the concerted effort through their advertising campaigns as well, according to Daniel Yomtobian. While survival and effective crisis management were the top priorities in the early days of the pandemic, it soon became apparent that the crisis also offers new opportunities for brands that emphasize trust, send a positive message, share uplifting experiences, and strive to create value for their customers in a socially distanced world. Given the current fears and uncertainty, tactful, mindful marketing is of paramount importance as it can greatly improve the collective experience.

“Being a responsible advertiser in the pandemic environment entails a comprehensive evaluation of the campaign pipeline to determine what should be put on hold and what prioritized,” Daniel Yomtobian explains. “Since advertising is an intensely visual form of communication, brands need to be extremely careful of the images they utilize and the accompanying language. The world may return to its old ways some day, but brands currently have a responsibility to promote safety first and foremost.”

A pioneer and innovator in the online media space, Daniel Yomtobian has received multiple awards for his work in digital advertising. Initially a web designer, he found his passion in online advertising, launching several successful business ventures along the way. Among them is Advertise.com, which has grown under his leadership to become the world’s largest privately held keyword pay-per-click (PPC) network. Recognizing his professional expertise and commitment, Daniel Yomtobian was described by a recognized industry magazine as a “…young leader [who] will continue to play an important role in shaping the online world of tomorrow.”

Daniel Yomtobian Bio – Business Marketing Maverick: http://www.DanielYomtobianBio.com

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Daniel Yomtobian – Explores the Benefits of Innovative Ad Formats: https://www.yahoo.com/now/daniel-yomtobian-explores-benefits-innovative-211500329.html